Empathy is one quality a Financial Planner has to
have in large measure. This is emphasized even more in Life Planning, who
rightly consider empathy to be integral to the Financial Planning process. Only
through genuine understanding of the clients can the planner help clients
discover their real goals and actually assist them in their journey.
Clients are not coming to us for our dexterity
with numbers. That ofcourse is expected
of a financial planner. The client is actually expecting a confidante, a
sounding board for all they want to do… for they may not have someone in their
family or in their association, who has the knowledge/ experience to advice on
financial matters. Even more important, they would not have someone who stands
apart and offers the advice dispassionately, without emotional tangles.
When I had been to the US for attending the FPA
Experience 2012, I encountered what can only be called random acts of kindness.
What’s more, I encountered three of them in completely different settings. I’m
recounting them here as this is the kind of spirit we need to bring to our
dealings with our fellow human beings, our clients. I found the experience
poignant and had since got etched in my mind.
An
officer and a gentleman : The time spent in San Antonio was fantastic;
I had encountered lots of friendly Americans in and outside the conference. But
it was in Austin, when I went to visit my cousin, that I really got a signal
lesson in the fine art of dealing with empathy, treating people fairly &
giving another individual the respect they deserve.
I had gone out with my cousin and we were driving
home. It was a nice stretch of road and my cousin was driving steadily. Midway,
we heard the wail of the sirens and my cousin figured that it was for us. He
took the next turn away from the main road and waited for the police car to
catch up.
The officer came up to the window and started
talking. He wanted to know why we had the right indicator on, while we were
proceeding straight on the highway. My cousin apprised him that we had a signal
malfunction. The officer then talked about the danger to the traffic
behind us, more as a concerned cop
rather than in moralistic, preachy tones. He checked the driving license and my
cousin joked with him about how long his name is. It broke the ice. The officer
checked his PDA-like-device and apparently figured that my cousin had a
squeaky-clean record. He returned the license and said,” I’m not going to fine
you; I’m not even giving you a warning on this; but just get this fixed
immediately… you realize the danger on the road to you and to others, I
suppose…”, he said. We told him, we will fix it and in a pleasant frame of mind
reached home. Quite a contrast to how it would have panned out back home.
The
guardian angel : On my way back, I was to fly to New
York from Austin on my way back to India. There was a one-day stopover in
Newyork. When I went for the boarding pass in Austin Bergstorm Airport, I was
directed to a terminal where I was to scan my passport and enter some details
before making my boarding pass. But the terminal had some issues and I needed
help.
I located a person from Delta, to whom I explained
my predicament. He had been noticing me – with my three pieces of luggage. He
asked me where I was flying to. I said – Newyork. He told me that I would be
charged for the luggage, as I could only carry cabin luggage on local flights.
I told him I would be happy to pay the charge, as per their policy. Then he saw my ticket and came to know that I
was eventually flying to India. He glanced at me once over. I asked him, if
there was something wrong. He said, ”You are a very noble guy. I’ll try to help
you”. I was taken aback. I asked him why he said that. He said, ”Almost
everyone tries to avoid paying the charge under one pre-text or the other. You
being an international traveller, having a legitimate reason for the luggage still
said you will pay as per company policy. That is very rare”, he said. He went
to the counter himself, talked to them and ensured that the charge was waived-off
for me. I thanked him and was on my way.
It was a fantastic demonstration of empathy and going out of the way to
help clients.
The
kind hearted driver… : I was in Newyork for a day of
sight-seeing. After I was finished and wanted to return to my hotel room, I had
to take Q6 route bus. Firstly, I had lots of trouble locating the bus stop.
Then I finally located it and confirmed with another fellow commuter- Edwin.
Edwin was an American and was originally from Dominican Republic. We started
talking about each other’s country and had a pleasant time till the bus pulled
up.
I had bought a pass in the morning, which I was
told can be used on the return journey. I tried to use that to validate. But it
did not work. I learnt that it needs to be used within 2 hours. I told the
driver, I would pay the fare. The driver just looked at me, took my card and
said “Go”. I was confused - why was he not accepting the fare… Edwin explained
that they do understand genuine cases and some are kind, like the one I
encountered and would refuse to charge.
I would certainly say that I learned more about
client handling from these three encounters than from the conference. They had
all helped me without much ado. They had all gone out of their way to ensure
good outcomes for me. The people in these situations could have easily skewered
me – but chose to rise above, empathise & help, rather than blame and
harass. It was a rousing demonstration about treating clients with respect,
giving them the benefit of doubt where due, understanding their situation
before passing judgements and genuinely trying to help them in their hour of
need. No lecture could have put this across more convincingly.
Clients are people, like you and me, who have
various dreams about life. They are not sure if or how they can achieve it.
They are wracked by doubt & uncertainty about whether their dreams. Going
through life, they are tormented by various challenges which fan the fears
about their ability to achieve their goals. It is in this maelstrom of
uncertainty, that they see their financial planner as a refuge, who will help
them navigate the rough seas of life and get to the destination, safe and
sound. That looks eerily similar to what gurus are supposed to do for their
Chelas or those who have sought their refuge.
Religion talks about the virtues of total
surrender, where the person performs every act, as offerings to the Lord. Lord
Krishna talks about performing every act as an offering to the Lord, without
ever worrying about the fruits of one’s actions. This will ensure that the
person maintains equanimity - is neither elated when the outcome of action is
positive or despairs about the actions produce negative results.
Ofcourse, that is not exactly the kind of
relationship we can expect between the planner and client. A good dose of trust
between the planner and the client is what will make the relationship tick and
bring home the results. Trust can be built overtime. But, it is one of the
important ingredients that is essential for the success of the relationship.
But trust can be engendered only by being above board in all dealings, by
acting consistently in the client’s interests, by displaying integrity &
ethics and by being there for them, when the client’s need the planner.
In my three encounters, the qualities displayed –
understanding, empathy, going out of the way to assist - struck me as qualities
that work universally, in all situations. It works wonderfully well for us –
planners.
US is down now. But, their heart is in the right
place, their spirit unflagging, their ethos right. I saw in my brief visit,
three acts of kindness which showcases their caring attitude. There is a lot to
learn here. Maybe, the next time I should travel a lot more to learn about the
art of client handling.
Author - Suresh Sadagopan www.ladder7.co.in Published in Financial Planning Journal Nov-Dec 2012
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